Display Advertising

Display Advertising  is still one of the most effective forms of impression-based advertising on the internet.  If it weren’t, you wouldn’t see billboards on the side of roads or flashing graphic banners on the sides of Facebook.

Display Advertising is a form of advertising that exposes a banner graphic in popular and relevant websites. Banners need to be eye catching and enticing to the user to click on and get directed to a campaign specific landing page designed to sell your product.

Display Advertising campaigns however, especially good quality ones, can be tough to start, difficult to find, and even more challenging to maintain and keep track of.

There are many factors to consider when starting a display advertising campaign. Do you go with CPM, CPC, CPA, or a hybrid of these options?  Conversion rates, click through rates, banner designs and placements all have to be carefully considered.  As an advertiser, display advertising could turn out to be a nightmare experience if you don’t know what you’re doing and quickly see your advertising budget disappear with no results.

Clickulate can take online display advertising campaigns and turn them into profitable investments for your company. We use a very comprehensive hands-on process with each and every one of our clients when designing a display advertising campaign – from choosing specific sites, designing campaign specific banners, and negotiating a competitive price to help hit a positive ROI.

We go through a very thorough analysis to determine who your target market is based on demographics and what your goals are for this campaign.  Then based on factors such as budget, target market, and goals, we research and secure the best publishers we can find to place your campaign on that will deliver a positive return on investment.  From there we manage all aspects of your campaign and provide you with a comprehensive report detailing your results so we can analyze and optimize for better performance in the future.

For more information about effective display advertising please contact us.