Clickulate and Betfair team up
Clickulate announced today that they have teamed up with Betfair to work on some online marketing projects in Scandinavia.
"We are delighted to work with Betfair and take on the challenges of successfully marketing their product to a niche market here in Scandinavia. We have been working in the poker market for years and know who to segment and target" stated Anthony Philogene, a senior account manager at Clickulate.
Clickulate is helped Betfair target the Scandinavian males in the Generation Y segment as they tend to be impulsive buyers, have their own purchasing power, and are some of the most influential opinion makers on the net. The marketing will have to be creative and enticing for this audience to initially sign up and ultimately be a happy long term customer for Betfair.
http://betting.betfair.com/suppliers/clickulate-1/clickulate-030309.html