This is something that is relatively new for me, and I’ve only been playing around with this for a short time. But I do have some useful tips on how you can use facebook to drive traffic.
1) Create a Group that is interesting and engaging.
Create a group that is somehow relative to your website, and make it interesting and engaging to entice people to join your group. You can do this by uploading videos, photos, links to other sites, quality information on the topic of the group, and asking for the group members to put in THEIR input on whatever the group topics are about. This way the group is actually serving a purpose and meaningful for the group members to stay in touch often.
2) Invite everyone you know with interest in this group to join
3) Tell every member to invite everyone they know who would be interested, and so on and so on.
4) Assuming your group gets a lot of members to join, you may very well have 50,000 members you can reach out to very easily whenever you want. You can engage these people with new content on the group page or simply send a bulk email to all group members to visit your site. This is potentially 50,000 worth of QUALITY visitors to your site very easily and for free. The key is to offer something unique and MEANINGFUL to the member so they keep coming back, the same as you would your regular website.
That’s all for now. I’ll dig deeper on Facebook on the next blog. But for now, this is something straight forward and simple 