Posts Tagged seo
Can backlinks hurt my pagerank?
Posted by BobZ in Search Engine Optimization on December 18th, 2008
The general consensus among the SEO community is that backlinks are very important to seo and improving your page rank. So, the more backlinks the better you ask? No, not exactly…I’ll tell you why.
The search engines pay attention to how your backlinks in general look, how relevant they are, how natural they seem to appear, and the page rank of the other sites linking to you. Basically, if your links look purchased or over optimized (manipulated), the search engines notice this.
The last thing you want is 100 overly optimized links with that ALL have the same exact anchor text with the keywords you’re trying to compete on. So if all you’re backlinks look something like “mysite.com – cheapest holiday packages to Jamaica”, the search engines may very well penalize you for this. The reason they do this is because essentially you’re trying to manipulate them and they don’t like that one bit.
So in general, don’t participate in dodgy link exchanges or programs unless you want to suffer and get blacklisted. Try not to purchase a bunch of generic links either. Go out there and manually find relevant and quality sites to link to. This will appear more natural to the search engines and you will gain some good link juice in return.
Flash and SEO
Posted by admin in Search Engine Optimization on December 8th, 2008
Recently, we have discovered that Flash is becoming almost as powerful through search engines as html code. Search engine optimization is the one of the most popular subjects when Flash is current in conversation. Does google index my swf file? There are normally three answers to this recurrent question, ‘Yes’, ‘Hell No!’ and ‘I don’t know’. Each person will give you a different explanation as to why they think that flash content is indexed or why it isn’t.
However, through our experience working with search engine optimization we have noticed that more and more flash files are becoming more powerful with search engine results. We have run numerous experiments on flash sites and content on the site normally gets cached within Google which is great. Yet there is one area that remains vague for flash and SEO and that is whether Google has the power to index each frame within a swf file. If you know flash then you will know that building a site on the program will require you to use separate frames. On each frame there is content. Does Google have the algorithmic power to index each frame? Another large problem is that different content is not on different URLS the way it is on html, which is a fundamental simple SEO error.
Usually we have noted that Flash sites which are spread across numerous html pages are more powerful because it is not asking Google to explore the depths of the swf file. This is just my opinion….
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