Archive for category Search Engine Optimization
Advanced SEO Tools
Posted by admin in Search Engine Optimization on January 28th, 2010
We’ve been working hard on optimizing a few sites and came across some very effective tools that will help you get the job done and get a competitive advantage over your competition.
The first tool we’ve been using is the Search Engine Ranking Tool by Advanced Web Ranking. It helps with the initial and continuous keyword research to help your customers find your site. After all, you need to know what words people are searching on google so you know what keywords to use in order for them to find your site. It’s also a nifty tool to check what keywords your competition is targeting to help you get a competitive analysis and advantage. This tool is also designed to keep track of your search engine rankings on all your keywords across all of the major search engines – both local and international. It would be very time consuming to check ALL your keywords on ALL the search engines daily just to see how your ranking. This helps save a lot of time, and packages it all together in one easy to use report that lets you see all the data in one place.
Advanced Web Rankings also helps with a lot of other important SEO tasks to help people find your site. The tool guides you through the process of submitting your website to over 400 search engines to help promote your site across all platforms. This tool also helps you find quality and relevant link partners to help you get more traffic to your site. It will discover potential partners automatically by scanning web links that are related to your keywords.
I would say without a doubt that the Advanced Web Rankings tool is the most complete search engine visibility software available.
The second tool we’ve been using is the Advanced Link Manager which helps managing all of your links. Ever curious to know who’s linking to you? How they’re linking to you? The anchor text being used? The link popularity? Or even perhaps who’s linking to your competition? Well, this tool helps you identify all of these plus more.
You can run quick reports too see all of your back links and what pages they’re on. You can also see the anchor text being used which will help with your keyword analysis and rankings. I think the best part of this tool is that you can spy on your competition. Sometimes I wonder how the heck a particular site is outranking me on some keywords, and usually it’s back link related. This tool will let you see where your competitors are being linked, so you can go and link from the same site as well and take that advantage away from them. We’ve done this quite a bit and got links from all of the places our competition was on, and in no time we started to out rank them. That was our basic strategy: have links where our competition does plus our own on other sites and voi la! Top rankings in no time. I recommend that Advanced Link Manager be part of all SEO professionals tools.
SEO Rankings for WebbTV.se
Posted by BobZ in Search Engine Optimization on November 11th, 2009
webb tv, a streaming site for television shows in Sweden, has sky rocketed to the top of the SERP’s in less than a month after launching. It currently ranks #2 on google for the term “webb tv” which has thousands of searches done on this phrase daily. The SEO success of this page can be attributed to a few things in particular:
1) The actual domain of the site webbtv.se, will obviously rank highly for the search term “webb tv”
2) Has been acquimilating in-links to the page from many high PR sites for a year or so.
3) The site has been receiving nice links naturally from bloggers and social media since its launch.
4) The on-page optimization is superb
With all the link work that is still being put into this site, it should rank #1 in no time. The next step will be to try ranking #1 on other search terms as well that aren’t as popular. We will keep you posted on it’s progress.
SEO Subpages
Posted by admin in Search Engine Optimization on August 2nd, 2009
We’ve been working pretty hard on optimizing a new website and new domain, Tradebay.se. The page itself contains many different categories for people to buy and sell in, so it’s pretty dynamic in that sense. As part of our SEO strategy we want to increase the page rank of many different sub pages and sub-categories of Tradebay so the domain’s overall page rank can also increase. It’s also allows us to compete on many different keywords for all our categories to hopefully accumilate traffic from a wide range of niches.
One particular category which is also very competitive is for the Car category. Many established sites are already competing on the best keywords so we had to be a little smart in which keywords we used. We decided to use phases that we have a better chance at ranking more highly on such as “car classifieds” and “buy and sell used cars”. The volume of searches done on these isn’t extremely high, but atleast we can rank highly on them and start getting targeted traffic. We changed Titles, headers, keywords, and even the url so it is all SEO friendly and competing on the keywords we want to. In one month we’ve already seen an impressive improvement in our optimization work. To check out what we’ve done so far check it out: http://www.tradebay.se/category/show/56/bilannonser
http://www.tradebay.se/category/show/75/mobiler
http://www.tradebay.se/category/show/24/cyklar
http://www.tradebay.se/category/show/67/batar1
http://www.tradebay.se/offer/show/1929/blocket-stockholm-bilar
http://www.tradebay.se/offer/show/1928/blocket-dalarna-mobler
This is just a teaser. I’ll go into MUCH more depth about our SEO work on the next post.
Can backlinks hurt my pagerank?
Posted by BobZ in Search Engine Optimization on December 18th, 2008
The general consensus among the SEO community is that backlinks are very important to seo and improving your page rank. So, the more backlinks the better you ask? No, not exactly…I’ll tell you why.
The search engines pay attention to how your backlinks in general look, how relevant they are, how natural they seem to appear, and the page rank of the other sites linking to you. Basically, if your links look purchased or over optimized (manipulated), the search engines notice this.
The last thing you want is 100 overly optimized links with that ALL have the same exact anchor text with the keywords you’re trying to compete on. So if all you’re backlinks look something like “mysite.com – cheapest holiday packages to Jamaica”, the search engines may very well penalize you for this. The reason they do this is because essentially you’re trying to manipulate them and they don’t like that one bit.
So in general, don’t participate in dodgy link exchanges or programs unless you want to suffer and get blacklisted. Try not to purchase a bunch of generic links either. Go out there and manually find relevant and quality sites to link to. This will appear more natural to the search engines and you will gain some good link juice in return.
Flash and SEO
Posted by admin in Search Engine Optimization on December 8th, 2008
Recently, we have discovered that Flash is becoming almost as powerful through search engines as html code. Search engine optimization is the one of the most popular subjects when Flash is current in conversation. Does google index my swf file? There are normally three answers to this recurrent question, ‘Yes’, ‘Hell No!’ and ‘I don’t know’. Each person will give you a different explanation as to why they think that flash content is indexed or why it isn’t.
However, through our experience working with search engine optimization we have noticed that more and more flash files are becoming more powerful with search engine results. We have run numerous experiments on flash sites and content on the site normally gets cached within Google which is great. Yet there is one area that remains vague for flash and SEO and that is whether Google has the power to index each frame within a swf file. If you know flash then you will know that building a site on the program will require you to use separate frames. On each frame there is content. Does Google have the algorithmic power to index each frame? Another large problem is that different content is not on different URLS the way it is on html, which is a fundamental simple SEO error.
Usually we have noted that Flash sites which are spread across numerous html pages are more powerful because it is not asking Google to explore the depths of the swf file. This is just my opinion….
Don’t be shy. For more information on SEO contact us today.