Archive for category Banner Advertising
Successful CPA campaign for Expekt Poker
Posted by BobZ in Banner Advertising on November 3rd, 2009
It is with outstanding pleasure to announce our successful partnership with Expekt in our CPA program.
We were able to analyze their business model and then identify their core target market. From there we set up a CPA campaign with them, confident that we could target their core audience and also get a positive response from them – the sale.
In the month of October alone, we were able to acquire almost 300 depositing players for Expekt Poker.
The success in acquiring customers for Expekt can be attributed to taking the time to analyze their product before hand and identifying who their customers are. From there, it was a matter of developing a good strategy to not only reach these customers – but to convince them make an action.
Feel free to contact us if you’re interested in finding out how we can run a CPA campaign with you to deliver results you can measure.
Monetizing your traffic as a small publisher
Posted by BobZ in Banner Advertising, Uncategorized on April 6th, 2009
So you are a new publisher trying to get your site off the ground. You’re doing some different stuff to get more and more traffic to your site. But what now? How do you start making money from your website?
Let’s start this by exploring the most common way – Banner Advertising
Most sites have banner advertising on the top or sides of the page. Most banner ad deals are set up as CPM (Cost per Thousand), CPC (Cost per Click), or CPA (Cost per sale). Which one is best? Well, on CPM as a publisher, you don’t take any risks on how the banner advertisment will perform on your page and you get paid simply by the amount of exposures you deliver. On CPC, you take a small risk as you’re banking on the banner getting a high CTR (click through rate) to acheive good results and make some money. On CPA, you’re taking a 100% risk as you’ll only receive compensation when your visitors click on the banner, and make a transaction on the advertisers site. Many publishers cringe at the thought of giving advertisers “free” advertising on their sites. But as we know, the larger the risk often means the higher reward as well.
For example, I’ll give you a real life example. I was running a CPM campaign for a poker advertiser at $ 0.80 CPM. The advertiser insisted we should try CPA instead of CPM and offered $150 CPA. Like most publishers, I didn’t want to take any risk and went for the risk-free CPM of $0.80. They ran 10 million impressions worth and costed them $8,000. The campaign was highly targeted to their core audience with good promotions and strategy in place, so the campaign delivered very well for the poker advertiser. In fact, we managed the campaign so well that 92 players signed up and deposited funds to play poker with them. If we would have gone with the CPA deal, that would have been worth $13,800 instead of the $8,000 we got from CPM.
So as you can see, things are never clearly pointing to CPM as a publisher. If you offer quality traffic that matches the advertisers target market, you stand a good chance of seriously profiting from CPA. Of course with CPA, the advertiser has to also offer a quality product that is supported by nice banners, good promotions, and an effective landing page to drive conversions.
Remember, test out a variety of CPM, CPA, and CPC campaigns with different advertisers to see which ones offer you the best eCPM rate.
Please click here if you’re a publisher and would like to monetize your traffic more effectively.
Taking advantage of the economic downturn
Posted by admin in Banner Advertising, Uncategorized on March 9th, 2009
For the most part, the economic downturn has had an effect that can be felt deeply all over the world by pretty much everybody. Many large companies have seen their profits and shares fall significantly and are in a lot of trouble, or are already bankrupt. This naturally means those huge advertising budgets they once had no longer exist. So in turn, many online publishers have alot of unsold inventory left over and have seen their profits also fall.
So how can this help the small and medium sized businesses who want to advertise online?
For one, this means you can deffinitaly get cheaper prices than you did before to advertise online. Cheaper prices can obviously help you either get more exposure for the same amount of money, or help you hit a positve ROI. Also to be more specific, you can get cheaper prices on LARGE sites you simply couldn’t afford to advertise on before. These massive publishers who used to charge $10.00 CPM have seen their largest advertisers pull out (GM, FORD, CITIBANK, etc) so they have alot of remnant inventory now. That $10.00 CPM is now over half the amount it was and you can capitilize on it.
Secondly, you need to understand that in these trying times people want more value for their buck. You need to offer people some good bargains. When people visit your site, they need to feel that is was worth their time. Whether its simply offering better prices for products or just an informative site that can help them get through the recession, it will work. Maybe a free site that just entertains them and gets their minds of their current problems could also work.
As an online company just remember to be unique. Offer something of real substance and quality and things will work out in the end.
If you’re interested in advertising on some premium websites at highly competitive rates, or need consulting on how to market your business online effectively, please contact us and we’ll be happy to help.
Banner Advertising Vs. Search Engine Marketing
Posted by BobZ in Banner Advertising, Search Engine Marketing, Uncategorized on January 9th, 2009
So where should you spend your hard earned marketing budget? When you are deciding your online advertising budget, one of the most important questions you need to consider is what type of online advertising to purchase. Banner advertising on other popular websites or being a top hit on search engines when people search for your offerings? Both have their strengths and weaknesses and we’ll explore both.
Banner advertising is in a sense a more traditional way to advertise and traditionally associated with CPM (Cost Per Thousand). You are attempting to promote your product to the general public or your niche target market. You want them to know you exist, and at the same time entice them to be a customer. This in a nutshell is how print and TV advertising works. You are the one actively trying to pursue the customer and make a connection.
PPC (Pay Per Click advertising) / Search Engine Marketing is the total opposite. It is the customer who is actively pursuing information or your offering, and it where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website So it is your job to bid on keyword phrases relevant to your target market to make sure you’re easily found when they make those searches.
It is very important to note the behavioural differences between these two forms of advertising. Banner advertising on other websites can be viewed as evasive to the user, and tend to be ignored. When a user is surfing a site for information, they are focused on that only and are unlikely to pay attention to your banner because of their current state of mind.
In PPC Search Engine Marketing, the same user is actively searching for information on Google for instance. They are much more likely to click on your link because of their current state of mind. Instead of you trying to get their attention while they’re doing something else on another site, you’re being available and accessible when they’re ready. The chances of making a successful sale is much higher on search engine marketing simply because of the behavioural difference. On the down side PPC takes a lot more management and supervision and also some important keyword phrases could be well out of your price range e.g $50+ meaning you could be forced to opt for the more generic and less viewed keywords.
It’s also important determine what your goals are of an advertising campaign and what you are actually marketing. PPC Search Engine Marketing is more effective. The reason is because the traffic is generally very targeted and the users are in a better state of mind to make a purchase. But banner advertising gives you the ability to reach out the masses and make them aware of your offering. You can grab their attention and entice them to make a purchase which is still very important.
For example, if you have a very targeted niche market and there are popular websites out there who’s readers are this exact market, it is very important to reach out to them. It cannot be overlooked how important and effective it is to banner advertise on these sites. It is very likely that you can turn these people into customers and create some strong branding exposure.
Conclusion
In the end there is no true winner or loser here as neither PPC or Banners Ads can guarantee conversions. This will boil down to your web content, web design, products and service you offer.
Try and think about what your end goals are. If you are looking for targeted and instant visitors to your site go for PPC Serach Engine Marketing.
If you are trying to build branding value then go for Banner Advertising.
The Impact of the Recession on Online Advertising
Posted by admin in Banner Advertising, Search Engine Marketing on November 17th, 2008
After weeks upon weeks of having constant news of the global financial crisis and the recessions impact on various industries, we set out to examine the impact on online advertising.
It is no secret that the financial sector, automotive, and airline industries have been hit hard by the recession. These three industries have been serious online advertisers for years and competing heavily amongst each other. They also represent a large chunk of the total spend on online advertising. Just surf the web for 5 minutes and you’re sure to see a credit card banner, car banner, or a travel (holiday) banner somewhere. But will this still be the case?
The answer I believe, is No. These industries are desperately trying to rally around cutting jobs and reducing their expenses to just stay afloat. Some of these “Expenses” are budgets that were set aside for their advertising campaigns. There is no way that a company that is in the process of cutting 10,000 jobs will pay premium prices to actively participate in display advertising on major websites. They simply can’t afford it.
My theory is that display advertising on major websites and newspapers will decrease significantly. Large Publishers will be hit hard. But advertising is still the backbone of generating sales for most companies, so online advertising will still be a priority for them. But to what extent?
These online advertisers will focus more on search engine marketing and getting strong conversions. They will spend their budgets competing on their keywords on Google searches for instance, and making a strong impression on people specifically searching for their products. The key word is Targeted marketing. Their online advertising campaigns will ALL come down to positive ROI’s.
To sum it up basically, Display Advertising and premium website buys will decrease while search engine marketing and other forms of highly targeted online advertising will continue to be strong.
The days of spending $50,000 to simply show a Auto Banner on MSN.com with the purpose of only generating strong brand awareness and not a positive ROI are over….for now.