1) The actual domain of the site webbtv.se, will obviously rank highly for the search term “webb tv”
2) Has been acquimilating in-links to the page from many high PR sites for a year or so.
3) The site has been receiving nice links naturally from bloggers and social media since its launch.
4) The on-page optimization is superb

With all the link work that is still being put into this site, it should rank #1 in no time. The next step will be to try ranking #1 on other search terms as well that aren’t as popular. We will keep you posted on it’s progress.

It is with outstanding pleasure to announce our successful partnership with Expekt in our CPA program.

We were able to analyze their business model and then identify their core target market. From there we set up a CPA campaign with them, confident that we could target their core audience and also get a positive response from them – the sale.

In the month of October alone, we were able to acquire almost 300 depositing players for Expekt Poker.

The success in acquiring customers for Expekt can be attributed to taking the time to analyze their product before hand and identifying who their customers are. From there, it was a matter of developing a good strategy to not only reach these customers – but to convince them make an action.

Feel free to contact us if you’re interested in finding out how we can run a CPA campaign with you to deliver results you can measure.

Twitter is a social networking platform that lets people share ideas and information with each other using a micro-blog platform. Basically you can only write one or two sentences and share it with your followers. Even though Twitter is immensely popular, it’s still relatively new and a gold mine for any type of internet marketer or online entrepreneur.

The Method

There are several ways to do this, but I’ll outline the one which I feel is the most effective.

1. Find affiliate programs with high revenue. CPA works best, but depending on the amount of followers you have you can opt to have CPC as well.
2. Create a twitter profile relevant to the affiliate programs you joined.
3. Post tweets with affiliate URL’s
4. Post normal tweets with news relevant to your niche so it’s not so spammy with affiliate URL’s
5. Buy and Auto-follower and let the program accumulate followers for you.

This is a very simple method but can be highly effective. It’s also very easy to do and not time consuming at all so the money generated from this can be worth your time. Remember not to make your tweets too spammy with affiliate URL’s as people will catch on and stop following you. Happy Tweeting!

There is now a hype surrounding social media marketing and everybody is trying to get on board. Companies have shrunk their budget and are looking on focusing on the cheaper social media marketing. Is social media marketing more effective than any of the other established methods of internet marketing? No one really knows yet. Here are the things that social media can do for you though:

1) Build a Brand – It lets you connect with individuals all day every day that may be interested in your company/website. You can share interesting info/content to targeted people more and more so you build your name, image, and reputation.
2) Create Buzz – With interesting content and connecting with relevant or interested people, you can people to talk and make your company go viral.
3) Connect with customers like never before – Show another side to your business and connect on a more personal level. Build a rapport with your customers and get good feedback from them.
4) Control the message you want to send out, no mass media skewing or 3rd parties distorting the message. You have the ability to communicate on a 1-on-1 basis.
5) No cost really involved. Sure, it can be time consuming but worth every minute.
6) Brand awareness can mean sales down the road through other channels.

So in my humble opinion social media marketing does work and is very important in your overall marketing strategy. Should it be your only source or marketing channel? No. But tying it in with SEO, search engine marketing, banner advertising, video advertising, forums, and other tactics is important and can be very effective.

Let’s start this by exploring the most common way – Banner Advertising
Most sites have banner advertising on the top or sides of the page. Most banner ad deals are set up as CPM (Cost per Thousand), CPC (Cost per Click), or CPA (Cost per sale). Which one is best? Well, on CPM as a publisher, you don’t take any risks on how the banner advertisment will perform on your page and you get paid simply by the amount of exposures you deliver. On CPC, you take a small risk as you’re banking on the banner getting a high CTR (click through rate) to acheive good results and make some money. On CPA, you’re taking a 100% risk as you’ll only receive compensation when your visitors click on the banner, and make a transaction on the advertisers site. Many publishers cringe at the thought of giving advertisers “free” advertising on their sites. But as we know, the larger the risk often means the higher reward as well.

For example, I’ll give you a real life example. I was running a CPM campaign for a poker advertiser at $ 0.80 CPM. The advertiser insisted we should try CPA instead of CPM and offered $150 CPA. Like most publishers, I didn’t want to take any risk and went for the risk-free CPM of $0.80. They ran 10 million impressions worth and costed them $8,000. The campaign was highly targeted to their core audience with good promotions and strategy in place, so the campaign delivered very well for the poker advertiser. In fact, we managed the campaign so well that 92 players signed up and deposited funds to play poker with them. If we would have gone with the CPA deal, that would have been worth $13,800 instead of the $8,000 we got from CPM.

So as you can see, things are never clearly pointing to CPM as a publisher. If you offer quality traffic that matches the advertisers target market, you stand a good chance of seriously profiting from CPA. Of course with CPA, the advertiser has to also offer a quality product that is supported by nice banners, good promotions, and an effective landing page to drive conversions.

Remember, test out a variety of CPM, CPA, and CPC campaigns with different advertisers to see which ones offer you the best eCPM rate.

Please click here if you’re a publisher and would like to monetize your traffic more effectively.

Banner advertising is in a sense a more traditional way to advertise and traditionally associated with CPM (Cost Per Thousand). You are attempting to promote your product to the general public or your niche target market. You want them to know you exist, and at the same time entice them to be a customer. This in a nutshell is how print and TV advertising works. You are the one actively trying to pursue the customer and make a connection.
PPC (Pay Per Click advertising) / Search Engine Marketing is the total opposite. It is the customer who is actively pursuing information or your offering, and it where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website So it is your job to bid on keyword phrases relevant to your target market to make sure you’re easily found when they make those searches.

It is very important to note the behavioural differences between these two forms of advertising. Banner advertising on other websites can be viewed as evasive to the user, and tend to be ignored. When a user is surfing a site for information, they are focused on that only and are unlikely to pay attention to your banner because of their current state of mind.

In PPC Search Engine Marketing, the same user is actively searching for information on Google for instance. They are much more likely to click on your link because of their current state of mind. Instead of you trying to get their attention while they’re doing something else on another site, you’re being available and accessible when they’re ready. The chances of making a successful sale is much higher on search engine marketing simply because of the behavioural difference. On the down side PPC takes a lot more management and supervision and also some important keyword phrases could be well out of your price range e.g $50+ meaning you could be forced to opt for the more generic and less viewed keywords.

It’s also important determine what your goals are of an advertising campaign and what you are actually marketing. PPC Search Engine Marketing is more effective. The reason is because the traffic is generally very targeted and the users are in a better state of mind to make a purchase. But banner advertising gives you the ability to reach out the masses and make them aware of your offering. You can grab their attention and entice them to make a purchase which is still very important.

For example, if you have a very targeted niche market and there are popular websites out there who’s readers are this exact market, it is very important to reach out to them. It cannot be overlooked how important and effective it is to banner advertise on these sites. It is very likely that you can turn these people into customers and create some strong branding exposure.

Conclusion

In the end there is no true winner or loser here as neither PPC or Banners Ads can guarantee conversions. This will boil down to your web content, web design, products and service you offer.

Try and think about what your end goals are. If you are looking for targeted and instant visitors to your site go for PPC Serach Engine Marketing.

If you are trying to build branding value then go for Banner Advertising.

The search engines pay attention to how your backlinks in general look, how relevant they are, how natural they seem to appear, and the page rank of the other sites linking to you. Basically, if your links look purchased or over optimized (manipulated), the search engines notice this.

The last thing you want is 100 overly optimized links with that ALL have the same exact anchor text with the keywords you’re trying to compete on. So if all you’re backlinks look something like “mysite.com – cheapest holiday packages to Jamaica”, the search engines may very well penalize you for this. The reason they do this is because essentially you’re trying to manipulate them and they don’t like that one bit.

So in general, don’t participate in dodgy link exchanges or programs unless you want to suffer and get blacklisted. Try not to purchase a bunch of generic links either. Go out there and manually find relevant and quality sites to link to. This will appear more natural to the search engines and you will gain some good link juice in return.