We’ve been working hard on optimizing a few sites and came across some very effective tools that will help you get the job done and get a competitive advantage over your competition.
The first tool we’ve been using is the Search Engine Ranking Tool by Advanced Web Ranking. It helps with the initial and continuous keyword research to help your customers find your site. After all, you need to know what words people are searching on google so you know what keywords to use in order for them to find your site. It’s also a nifty tool to check what keywords your competition is targeting to help you get a competitive analysis and advantage. This tool is also designed to keep track of your search engine rankings on all your keywords across all of the major search engines – both local and international. It would be very time consuming to check ALL your keywords on ALL the search engines daily just to see how your ranking. This helps save a lot of time, and packages it all together in one easy to use report that lets you see all the data in one place.
Advanced Web Rankings also helps with a lot of other important SEO tasks to help people find your site. The tool guides you through the process of submitting your website to over 400 search engines to help promote your site across all platforms. This tool also helps you find quality and relevant link partners to help you get more traffic to your site. It will discover potential partners automatically by scanning web links that are related to your keywords.
I would say without a doubt that the Advanced Web Rankings tool is the most complete search engine visibility software available.
The second tool we’ve been using is the Advanced Link Manager which helps managing all of your links. Ever curious to know who’s linking to you? How they’re linking to you? The anchor text being used? The link popularity? Or even perhaps who’s linking to your competition? Well, this tool helps you identify all of these plus more.
You can run quick reports too see all of your back links and what pages they’re on. You can also see the anchor text being used which will help with your keyword analysis and rankings. I think the best part of this tool is that you can spy on your competition. Sometimes I wonder how the heck a particular site is outranking me on some keywords, and usually it’s back link related. This tool will let you see where your competitors are being linked, so you can go and link from the same site as well and take that advantage away from them. We’ve done this quite a bit and got links from all of the places our competition was on, and in no time we started to out rank them. That was our basic strategy: have links where our competition does plus our own on other sites and voi la! Top rankings in no time. I recommend that Advanced Link Manager be part of all SEO professionals tools.