Archive for March, 2009
Using Facebook to drive traffic
Posted by admin in Uncategorized on March 18th, 2009
This is something that is relatively new for me, and I’ve only been playing around with this for a short time. But I do have some useful tips on how you can use facebook to drive traffic.
1) Create a Group that is interesting and engaging.
Create a group that is somehow relative to your website, and make it interesting and engaging to entice people to join your group. You can do this by uploading videos, photos, links to other sites, quality information on the topic of the group, and asking for the group members to put in THEIR input on whatever the group topics are about. This way the group is actually serving a purpose and meaningful for the group members to stay in touch often.
2) Invite everyone you know with interest in this group to join
3) Tell every member to invite everyone they know who would be interested, and so on and so on.
4) Assuming your group gets a lot of members to join, you may very well have 50,000 members you can reach out to very easily whenever you want. You can engage these people with new content on the group page or simply send a bulk email to all group members to visit your site. This is potentially 50,000 worth of QUALITY visitors to your site very easily and for free. The key is to offer something unique and MEANINGFUL to the member so they keep coming back, the same as you would your regular website.
That’s all for now. I’ll dig deeper on Facebook on the next blog. But for now, this is something straight forward and simple 
Taking advantage of the economic downturn
Posted by admin in Banner Advertising, Uncategorized on March 9th, 2009
For the most part, the economic downturn has had an effect that can be felt deeply all over the world by pretty much everybody. Many large companies have seen their profits and shares fall significantly and are in a lot of trouble, or are already bankrupt. This naturally means those huge advertising budgets they once had no longer exist. So in turn, many online publishers have alot of unsold inventory left over and have seen their profits also fall.
So how can this help the small and medium sized businesses who want to advertise online?
For one, this means you can deffinitaly get cheaper prices than you did before to advertise online. Cheaper prices can obviously help you either get more exposure for the same amount of money, or help you hit a positve ROI. Also to be more specific, you can get cheaper prices on LARGE sites you simply couldn’t afford to advertise on before. These massive publishers who used to charge $10.00 CPM have seen their largest advertisers pull out (GM, FORD, CITIBANK, etc) so they have alot of remnant inventory now. That $10.00 CPM is now over half the amount it was and you can capitilize on it.
Secondly, you need to understand that in these trying times people want more value for their buck. You need to offer people some good bargains. When people visit your site, they need to feel that is was worth their time. Whether its simply offering better prices for products or just an informative site that can help them get through the recession, it will work. Maybe a free site that just entertains them and gets their minds of their current problems could also work.
As an online company just remember to be unique. Offer something of real substance and quality and things will work out in the end.
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