The Clickulate Blog

One question I see a lot on SEO forums and blogs is, “How can I increase my click through ratio on Adwords?” What’s alarming to me (and great for Google) is that the most common answer I see on these forums is, “increase your bids.” Not to say that increasing you bids and raising the placement of your ads won’t improve your click through rate, it just happens to increase your costs per click, which we all know can greatly affect the ROI of the campaign.

So let’s re-examine the question. What we need to ask is, “How can we increase our CTR while maintaining the same cost per click or even lowering the cost?” I know you’re thinking that you can’t increase results and lower cost with a pay per click campaign. This is supposedly the unattainable Holy Grail of search engine marketing. Well, we’ve found it, and we’re even going to share.

Our approach to increasing CTR’s is Testing! Testing! Testing! Testing different ad copy with Google can be labor intensive to get up and running. And without a PhD in statistics, you won’t be able to make sense of the numbers without some sort of automation. That’s what we offer. Our web based proprietary software syncs with your Adwords account and allows you to test 50 variations of your text ad for every keyword in your campaign. Our system will identify the top performing variations and provide you with easy to understand reporting, allowing you to adjust and refine your marketing efforts.

You’re probably thinking, “That’s great, but I don’t see how this will actually lower my cost per click.” You’ve got to remember that Google rewards ads that perform better. By simply increasing your CTR Google will actually lower your average cost per click, saving you money and increasing your ROI.

For more information about our multivariate testing for Adwords click here, and if you’d like to speak with a representative please contact us today!